Logo · Ava & Yelly

Ava &YellyBranding

ROLELogo & Identity
CLIENTAva & Yelly
YEAR—
TYPEFashion Brand
↓ Overview

Got the chance to design a logo for a chic dress line for girls of all ages — specializing in Girls Tween Trend Dresses, Occasion Dresses & Special Tutu styles.

Each Ava & Yelly dress will be crafted out of high quality fabrics, detailed tailoring with quality trims.

Brand Identity · Primary Logo A chic, playful mark for a dress line spanning tween trends, occasion dresses, and special tutu styles.

Explorations refined into a single flexible mark — feminine and playful, with the polish to match quality fabrics, tailoring, and trims.

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Logo Design · Brand Identity · Girls' Fashion

DESIGN PRINCIPLE
“Chic enough for the occasion, playful enough for every day.”
DESIGN PRINCIPLE
LogoAva & Yelly